Events have always been a source of joy and fulfillment for me, especially when it comes to planning and bringing them to life. My journey into the world of event planning began in 2007, when I opened my first salon and beauty supply store. That year, I organized my very first event, bringing together ten diverse businesses under one roof to showcase their offerings. From clothing boutique owners and makeup artists to a restaurant and more, each business saw a significant increase in foot traffic and revenue as a result of the event.
This experience ignited my passion for event planning, and I knew I had found my calling. Over the years, I have continued to create and manage events that not only bring people together but also provide valuable opportunities for fragrances brands, beauty brands, makeup, and skincare brands, as well as beauty influencers, to thrive and grow their brands through the exposure my events provide. Creating my VIP Experience Events at my own chain of salons, previously at Ulta Beauty and now at Macy’s.
My dedication to crafting memorable and impactful experiences has remained unwavering, and I take pride in the positive outcomes my events have generated for all participants.
As an event planning enthusiast and expert, I am committed to delivering exceptional experiences that leave a lasting impression. Whether it's a small intimate gathering or a large-scale event, my goal is always to create a seamless and enjoyable experience for everyone involved.
**Reflecting on Macy's "Give a Little Glam" Beauty Event**
Our "Give a Little Glam" Beauty Event was an absolute joy to plan and host! Held in December at Macy's Town East in Mesquite, TX, this three-day celebration was a weekend filled with beauty, glamour, and excitement.
**Event Highlights:**
- Mini Makeovers
- Gift with Purchase
- Exclusive Discounts and Offers
- DJ Entertainment
- Free Engraving on Polo Fragrances, Backpacks, and Bottles
- Personalized Messages and Logos on Favorite Items
Guests enjoyed a plethora of activities, from mini makeovers to personalized messages on their favorite items. With exclusive discounts, exciting giveaways, and the largest selection of brands, it was truly an event not to be missed.
A special thank you to everyone who joined us for making it a memorable experience! We look forward to hosting more such events and continuing to bring beauty and fun to the Dallas, Texas.
* Metrics:
- Views: 345k
- Likes: 3,121
* Influencer Endorsement on Macy's "Give a Little Glam" Beauty Event*
In December, Macy's Town East Mall in Mesquite, Texas, was transformed into a glamorous haven for our "Give a Little Glam" Beauty Event. As a Beauty Influencer, I had the honor of planning and hosting this unforgettable weekend of beauty, glamour, and fun. With the spotlight shining bright, former Dallas Cowboys Cheerleader, Sasha Marrier, helped drive the buzz and excitement around the event
Guests enjoyed a multitude of activities, including mini makeovers, exclusive discounts, personalized messages and logos, and even free engraving on Polo fragrances, backpacks, and bottles. The weekend was packed with DJ entertainment and special gifts with purchases from some of the hottest beauty brands.
The power of influencers in driving traffic and revenue was evident, and we are grateful for the incredible beauty team at Macy's Town East for making this event a tremendous success. Thank you to everyone who joined us in celebrating!
* Metrics:
- Views: 1.1M
- Likes: 23.8K
Reflecting on Macy's Exclusive Polo Personalized Engraving Event**
I had the pleasure of creating, planning, and hosting the Macy's Exclusive Polo Personalized Engraving Event, and what a memorable event it was! After the tremendous success of our previous event, we were thrilled to bring back the personalized engraving experience, just in time for Christmas.
Guests had the opportunity to elevate their Polo fragrances with personal touches, engraving names, special messages, or loved ones' initials on their bottles. The excitement didn't stop there! With each fragrance purchase, attendees received a free personalized carry-on bag, workout bag, or toiletry bag, making their gifts truly unique.
The event also featured a limited-time offer of 15% off all fragrances, adding even more value to their shopping experience. The joy and satisfaction on our guests' faces were the perfect culmination of our efforts.
Thank you to everyone who joined us and made this event a resounding success!
* Metrics:
- Views: 1M
- Likes: 3,245
- Comments: 332
Planned and Hosted
Give a Little Glam" 3-Day Event: A Resounding Success!**
I am thrilled to announce that our recent "Give a Little Glam" event was a huge hit! Guests enjoyed an unforgettable experience, complete with:
- Tunes from the talented DJ Curtis
- Exclusive gifts with purchase from top beauty brands
- Free engraving on perfumes, colognes, tote bags, and more!
**Special thanks to our celebrity guests:**
- Retired NFL player Anthony Prior (New York Jets, Minnesota Vikings, Oakland Raiders) for stopping by to shop and meet our customers!
- Former Dallas Cowboys Cheerleader Sasha Marrier for joining us and bringing her signature sparkle!
* Metrics:
- Views- 1.1M
- Likes: 10.4K
- Comments: 317
Planned and Hosted our 1st VIP Experience Event**
**VIP Event Success at Ulta Beauty Store 397!**
October 2022 was an incredible month for sales at Store 397, and the highlight was our inaugural VIP Event! Thanks to all the beauty brands that attended. We're thrilled to announce that this exclusive event generated an impressive $17,000 in additional sales.
I want to extend my sincerest gratitude to:
THE talented hair stylists for their exceptional work.
THE amazing beauty brand partners for their participation and support.
Your contributions made this event truly unforgettable! I‘m eager to host our next VIP experience and continue delivering exceptional service to our valued clients.
* Metrics:
- Views: 327K
- Likes: 3,186
Planned and Hosted another successful VIP Experience Event: Mother's Day Edition!
I'm grateful to Ulta Beauty for empowering me to unleash my creativity! This event was a testament to the power of collaboration and innovative thinking. This event brought in an amazing amount of revenue.
Shoutout to our amazing brand partners:
Ulta Beauty
Tarte
Origins
Chanel
Dior
Lancôme
Benefit
Juice Beauty
Dermalogica
Keys Soulcare
Perricone
Curlsmith
Nars
MAC Cosmetics
Smashbox
Murad
Drybar
Living Proof
Drunk Elephant
Thank you for helping make this event unforgettable!
* Metrics:
- Views: 315K
- Likes: 5,499
Planned and Hosted our 4th VIP Experience Event at Ulta Beauty ParkLane Dallas.
This VIP Experience Event brought together over 20 Brand Partners, as well as TV and Sports celebrities as our special guests.
Special thanks to all 20 Beauty Brand Partners for their support and attendance. Additional thanks to the team at store 397 for helping host this star-studded event. Finally, thanks to our special celebrity guests who made the event more exciting for our customers, Brand Partners, and employees.
Special thanks to Celebrity Guest and 2008 Super Bowl Champion Pittsburgh Steeler Tony Hills. Tony has also played for the Dallas Cowboys, New Orleans Saints the Indianapolis Colts, the Carolina Panthers, and the Detroit Lions.
Special thanks to Celebrity Guest Olympic Gold
Medal Winner, Michelle Carter Michelle who won the gold medal in shot putting at the Rio Olympics in 2016 Michelle also broke the world record in distance at the Rio Olympics.
Special thanks to Celebrity Guest Journalist, TV Show Host, and 2 time Media Winner Jessica Kay Tyler @kaywaytv. Special thanks to (The Voice of DFW) Rashad for MCing an amazing event. Special thanks to DJ DF Quavo for providing the amazing music for the event.
Special thanks to Influencer Eleasha Deering!
Special thanks to Celebrity Free Wright from the Iconic TV Show 106 and Park Free was scheduled to be one of our Celebrity Guest, but due to travel she could not make the morning event.
Thanks to Free for a great dinner and conversation later that evening when she arrived to Dallas!
* From LinkedIn *
❤️ Planned and Hosted our first event for 2024 at Ulta Beauty store 397 Park Lane Dallas.
We hosted a Valentine's Edition SGE with our prestige brands: Chanel, Dior, Lancome, Estee Lauder and Mac.🧡
We offered our guests gift wrapping for their purchases of fragrance, with personalized engraving on bottles of fragrance, on lipstick, and on makeup compacts.🩷
Special thanks to the prestige team for a great day in sales and collaboration. Special thanks to the amazing engraver Chris Salwassen for his amazing work. 🩷
Special thanks to all the brand partners for lending extra support in making this event successful. 💜
* From LinkedIn *
Planned and Hosted another successful recruiting event with Ogle Beauty School of Dallas!
We had an amazing evening, educating and inspiring 26 of Ogle Beauty School's students with an amazing itinerary that consisted of a 120-minute presentation on what Ulta has to offer.
By the end of the night, 6 of the upcoming seniors were so inspired that they expressed interest in joining the Ulta team.
Thanks to our luxury team members Alexis Murphy and Douglas Johnson for their amazing skincare and makeup presentations.
Thanks to the salon team for spending time with the students and allowing them to ask any questions. Thanks to stylist David Torry for the amazing hair presentation.
Thanks again to Ogle Beauty School students and Educators from the North and South campus that attended.
* From LinkedIn *
Planned and Hosted Our Valentine's Day VIP Event!
Valentine's Edition VIP Event at Ulta Beauty Store 397: A Resounding Success!
We're thrilled to announce that our 2nd VIP
Event, held at Ulta Beauty Store 397, exceeded expectations! This exclusive Valentine's Edition event generated an impressive $12,000 in additional sales.
To accommodate our esteemed guests, we opened our doors an hour early, providing an unparalleled shopping experience. We're grateful for the exceptional teamwork displayed by the entire staff at Store 397.
Special thanks to our beauty brand partners, including:
Chanel
IT Cosmetics
Origins
NARS
Lancôme
Beekman 1802
First Aid Beauty
MAC Cosmetics
Your participation and support made this event truly unforgettable. We're already looking forward to our next VIP experience!
* From LinkedIn *
Planned and Hosted an amazing Dior Event today!
Today we welcomed Dior to store 397 located at
Park Lane Dallas with an amazing launch party.
Not only did we welcome Dior we welcomed Alexis Murphy, our new boutique Dior Makeup Artist. We are super excited to have Dior in our store and Alexis on our team! ❤️
We also announced our new Partnership with Dior AE Lee Urrtia. We set no financial goal today for the launch, but as of 6:00 p.m. we were at $2,000 for the day in sales for Dior!
* From LinkedIn *
**Thanks again, BEAUTYBIO, for hosting me and the team at Store 397 Park Lane!**
We really enjoyed visiting your corporate office and had an amazing time.
I was excited when I received a personal invite to visit the corporate office of BEAUTYBIO.
I decided to take the top stylists with me. We all truly enjoyed the visit. Thanks again for the amazing gifts that we received. ⭐️⭐️⭐️
* Metrics:
- Views: 8,335
- Likes: 967
Sharing my passion with the next gen of beauty pros! Thanks to Ogle Beauty School of Dallas for having me as a guest speaker at their Career Day!
I'm thrilled to have found some amazing new talent to join the Ulta Beauty team! If you're passionate about beauty and looking for a career that shines, let's connect!
* From LinkedIn *
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