Events

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✨ Calling all beauty lovers! ✨  

Get ready to elevate your skincare game at **Macy’s Ultimate Skincare Event!** 💖 Join us for an exclusive **Master Class** with the legendary **Jeff Roose**, Master Skincare & Makeup Artist!  

💄 **Discover the secrets to glowing, refreshed skin with Lancôme!**  

✨ Pro tips for achieving complexion perfection  

💡 Beauty-insider techniques for rejuvenation  

📍 **Where:** Macy’s Town East Mall | 4000 Town East Mall, Mesquite, Texas  

🕰️ **When:** June 13

🗓️ Two class times available:

12:00 PM – 1:30 PM

  3:00 PM – 4:30 PM

🎁 **Bonus:** Free gift for all attendees after class completion!  

Bookings @ wwwedwardalbertbeauty.com

💫 **Hosted by Edward Albert** – bringing you the best in beauty!  

Don’t miss this chance to transform your skincare routine and learn from the best! **Tag your beauty besties & RSVP now!** 💕

* From LinkedIn * 

SAVE THE DATE!

💜MOTHERS DAY WEEKEND💜

**Macy’s VIP Beauty Event**  

*When: Saturday, March 10, 2025, 12pm-3pm  

*Where: Macy’s Town East Mall, 4000 Town East Mall, Mesquite, TX

Join me, Beauty Executive Edward Albert for a fun-filled beauty bash!  

*Event Highlights:

- 32+ beauty brands, skincare, makeup, and fragrances for all!  

- First 50 guests get a FREE beauty bag!  

- Free gifts with purchase, gift wrapping, and fragrance engraving!  

- Win 2 Versace Beauty Baskets!  

*Special Guests:

- Alejandra Quintania & Kate Steed (Wrestling Champs)  

- Big Plo (Lead Broadcaster)  

- Sasha Marrier (Former Dallas Cowboys Cheerleader)

Don’t miss this beauty extravaganza! See you there!

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**A VIP Beauty Experience to Remember at

Macy's!**🚨

This past Saturday, **Team Town East** hosted a **spectacular VIP Beauty Experience** bringing together beauty, sports, and community like never before!

I wanted to make this event truly **unforgettable** for our shoppers and colleagues, so l invited some of my incredible friends from the **Pro Sports world** to elevate the experience!

Not only did we **surpass expectations**,

*, but we **exceeded our sales goal-almost doubling it! ** 💥

Guests had the exclusive opportunity to **meet and mingle** with an extraordinary lineup of

**Professional Lady Wrestlers, a Gold Medal Olympian, Super Bowl Champions, a former Dallas Cowboys Cheerleader, and top beauty influencers.** The energy was **electric**, and the excitement was contagious!

This was not just an event—it was an

**Experience to Remember.**✨

We are thrilled to continue creating **iconic moments** that go beyond beauty. Stay tuned

—there's more to come!

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🌟**MACY'S VIP EXPERIENCE BEAUTY EVENT

AT MACY'S TOWN EAST MALL!**🌟

Get ready for the **most star-studded, high-energy, can't-miss beauty experience** at Macy's Town East Mall! ✨

This is my **biggest planned event yet**

", and I couldn't do it without some amazing friends coming out to make it truly special! Special shoutout to my incredible friend, **Olympic Gold Medalist the SHOT DIVA Michelle Carter***, who made history by winning Gold in

Shot Put at the **2016 Rio Olympics**! 🥇

Meet Michelle Carter and other **elite athletes, **elite athletes, sports stars, and celebrity guests** at Macy's**Mother's Day VIP Beauty Experience!**

Expect appearances from **Professional

Athletes, Pro Lady Wrestling Stars, Gold Medal Olympian and Reality TV Stars**,  all coming

together for a day filled with **glamour, style, and celebration** like never before!

📍**Macy's at Town East Mall** (4000 Town

East Mall, Mesquite, TX)

⏱️**12 PM - 3 PM**

🎁 **FREE Meet & Greet with Celebrity

Guests**

🎁**FREE Gift Wrapping - Perfect for Mother's Day!**

🎁**FREE Gift with Purchase - Because you deserve it!**

🎁**FREE Engraving on Fragrance Bottles -

Make it personal!**

This **VIP beauty experience is packed with exclusive perks, special surprises, and unforgettable moments** you won't want to miss! * ✨

📢**Tag your friends, set your reminders, and JOIN US** for a day of **luxury, beauty, and star-powered excitement!** 🎉

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20 DAYS TO GO!

Get ready for the ultimate beauty experience!

Join us at Macy's Mothers day VIP Experience

Beauty Event:

The first 50 people will receive a free bag of beauty products from the participating brands 32+ top brands under 1 roof (Skincare, Makeup, Fragrances)

Free Gift Wrapping & Engraving on fragrance bottles

Free Gift with Purchase

Meet & Greet with Championship-Winning Lady Wrestlers & Sasha, former Dallas Cowboy Cheerleader!

Surprise Celebrity Guests!

When: May 10th

Time: 12 pm - 3 pm

Where: Macy's Town East Mall,

4000 Town East Mall Mesquite, TX

Mark your calendars! You won't want to miss this! 

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🚨**The COUNTDOWN is ON!**🚨

Get ready for the **ULTIMATE beauty

experience** at **Macy's Town East Mall** - where **glam meets star power!**✨

🌟**SPECIAL GUESTS ALERT!**🌟

Join award-winning journalist, model, and influencer **Jessica Tyler** (@kaywaytv) as

she goes **LIVE**, * capturing exclusive inside scoops straight from our **VIP celebrity guests!

** Expect appearances from:

🏆**Professional Athletes**

🔥**Wrestling Legends**

🥇**Gold Medal Olympians**

📺**Reality TV Stars**

This is **NOT just a beauty event**—it's a full-blown celebration of style, luxury, and unforgettable moments!

📍**Macy's at Town East Mall** (4000 Town

East Mall, Mesquite, TX)

🕕**12 PM - 3 PM**

💎**FIRST 50 GUESTS at the Meet & Greet booth** will score an exclusive **SWAG BAG** packed with luxe products from **the BEST in Fragrance, Skincare, & Makeup!**

💄**32 Beauty Brands** under one roof—

ready to elevate your glam game!

🎁**FREE Perks You Can't Miss:**

+* Meet & Greet with Celebrity Guests

✨Gift Wrapping - Just in time for Mother's

Day!

✨Gift with Purchase - Because YOU deserve it! 

✨ Engraving on Fragrance Bottles & Embroidery on Duffel Bags - Customize your luxury!

🔥**Beats by DJ CURTIS** - Bringing the

ENERGY!

Don't miss this VIP beauty experience **packed with exclusive perks, star-studded surprises, and a whole lot of glam!**💖

📢 **TAG your squad, SAVE the date, and SHOW UP for a day of luxury, excitement, and pure celebrity magic!** 🎉

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🌟Mother's Day VIP EXPERIENCE BEAUTY

EVENT AT MACY'S TOWN EAST MALL!** 🌟

The countdown is ON! Get ready for the most

star-studded, glam-packed beauty experience at Macy's Town East Mall! ✨

A huge shoutout to the incredible **Journalist, Model, and Influencer Jessica Tyler**

(@kaywaytv) for going LIVE to capture exclusive inside scoops straight from our

**special guests!** Expect appearances from

**Professional Athletes, Wrestling Legends,

Gold Medal Olympians, and Reality TV Stars**— all coming together for an unforgettable day of beauty, style, and celebration!

📍**Macy's at Town East Mall** (4000 Town

East Mall, Mesquite, TX)

⏱️**12 PM - 3 PM**

💎**First 50 guests at the Meet & Greet

booth** will receive an exclusive *#SWAG BAG** filled with luxe products from **the BEST in Fragrance, Skincare, & Makeup!**

💄**32 Beauty Brands** under one roof-ready to elevate your glam game!

🎁 **FREE Meet & Greet with Celebrity

Guests**

🎁**FREE Gift Wrapping - Perfect for Mother's Day!**

🎁**FREE Gift with Purchase - Because you deserve it!**

🎁**FREE Engraving on Fragrance Bottles & Embroidering on Duffel Bags - Customize your luxury!**

🔥**Beats by DJ CURTIS** - Bringing the ENERGY! 

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🚨THE BEAUTY EVENT OF THE SEASON IS HERE! Only A WEEK AWAY🚨

LIKE THE ICONIC FIERCE **MYSTIQUE SUMMERS** FROM THE EMMY AWARD-WINNING REALITY TV SHOW RUPAUL'S DRAG RACE* SAID YOU MUST NOT MISS THIS EPIC EVENT

💄**THIS IS THE EVENT YOU CAN'T MISS!**💄

🔥**MACY'S VIP BEAUTY EXPERIENCE-MY

BIGGEST EVENT PLANNED EVER!**🔥

💥* I've pulled out ALL the stops-celebrity surprises, beauty indulgence, and VIP exclusives! 💥

📍**Town East Mall | Mesquite, TX**

🗓️**Saturday, May 10th | 12PM - 3PM**

✨*WHAT TO EXPECT: 

✔️**32+ Beauty Brands Under One Roof**

✔️**Skincare, Makeup & Fragrances**

✔️**Exclusive Freebies: Gift Wrapping, Engraving & Luxe Gifts with Purchase**

✔️**First 50 Guests Score a Beauty Swag Bag!

🔥**PLUS! Beats by **DJ Curtis** & Special

Celebrity Appearances from:**

V

🥇**Olympic Stars & Pro Athletes**

💪🏽**Lady Wrestlers & Former Dallas Cowboys

Cheerleader**

💋**A BEAUTY LOVER'S DREAM COME TRUE!

** 💋

Mark your calendars, call your besties, and

**get ready to experience luxury, beauty, and star-studded magic!**

💬Tag your squad & share the excitement!

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✨**EPIC Macy's VIP BEAUTY EXPERIENCE ALERT!**✨

🚨**My BIGGEST PLANNED BEAUTY EVENT

YET-YOU CAN'T-MISS THIS!**🚨

I've called on a few of my celebrity friends in the sports world to make this event more memorable for the guests and Macy's colleagues.

Join us at **Town East Mall (4000 Town East,

Mesquite, TX)** on **Saturday, May 10th from 12pm -3pm** for an unforgettable beauty experience!

💄**32+ Beauty Brands Under One Roof**

💆**Skincare, Makeup & Fragrances**

🎁**Exclusive Freebies: Gift Wrapping, Engraving & Gifts with Purchase**

👜**First 50 Guests Score a Luxe Beauty Swag

Bag!**

🔥**PLUS: Beats by DJ Curtis & Special

Appearances from Olympic Stars, Pro Athletes

& Lady Wrestlers and Former Dallas Cowboy Cheerleader!**🔥

This is a beauty lover's dream-you don't want to miss out! Mark your calendars and bring your besties! 🎉

📍**May 10th | Town East Mall | 12PM-3PM**

💬Tag your squad & share the excitement!

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**Reflecting on Macy's "Give a Little Glam" Beauty Event**

Our "Give a Little Glam" Beauty Event was an absolute joy to plan and host! Held in December at Macy's Town East in Mesquite, TX, this three-day celebration was a weekend filled with beauty, glamour, and excitement.

**Event Highlights:**

- Mini Makeovers

- Gift with Purchase

- Exclusive Discounts and Offers

- DJ Entertainment

- Free Engraving on Polo Fragrances, Backpacks, and Bottles

- Personalized Messages and Logos on Favorite Items

Guests enjoyed a plethora of activities, from mini makeovers to personalized messages on their favorite items. With exclusive discounts, exciting giveaways, and the largest selection of brands, it was truly an event not to be missed.

A special thank you to everyone who joined us for making it a memorable experience! We look forward to hosting more such events and continuing to bring beauty and fun to the Dallas, Texas. 

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* Influencer Endorsement on Macy's "Give a Little Glam" Beauty Event*

In December, Macy's Town East Mall in Mesquite, Texas, was transformed into a glamorous haven for our "Give a Little Glam" Beauty Event. As a Beauty Influencer, I had the honor of planning and hosting this unforgettable weekend of beauty, glamour, and fun. With the spotlight shining bright, former Dallas Cowboys Cheerleader, Sasha Marrier, helped drive the buzz and excitement around the event

Guests enjoyed a multitude of activities, including mini makeovers, exclusive discounts, personalized messages and logos, and even free engraving on Polo fragrances, backpacks, and bottles. The weekend was packed with DJ entertainment and special gifts with purchases from some of the hottest beauty brands.

The power of influencers in driving traffic and revenue was evident, and we are grateful for the incredible beauty team at Macy's Town East for making this event a tremendous success. Thank you to everyone who joined us in celebrating!

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Reflecting on Macy's Exclusive Polo Personalized Engraving Event**

I had the pleasure of creating, planning, and hosting the Macy's Exclusive Polo Personalized Engraving Event, and what a memorable event it was! After the tremendous success of our previous event, we were thrilled to bring back the personalized engraving experience, just in time for Christmas.

Guests had the opportunity to elevate their Polo fragrances with personal touches, engraving names, special messages, or loved ones' initials on their bottles. The excitement didn't stop there! With each fragrance purchase, attendees received a free personalized carry-on bag, workout bag, or toiletry bag, making their gifts truly unique.

The event also featured a limited-time offer of 15% off all fragrances, adding even more value to their shopping experience. The joy and satisfaction on our guests' faces were the perfect culmination of our efforts.

Thank you to everyone who joined us and made this event a resounding success!

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Planned and Hosted 

Give a Little Glam" 3-Day Event: A Resounding Success!**

I am thrilled to announce that our recent "Give a Little Glam" event was a huge hit! Guests enjoyed an unforgettable experience, complete with:

- Tunes from the talented DJ Curtis

- Exclusive gifts with purchase from top beauty brands

- Free engraving on perfumes, colognes, tote bags, and more!

**Special thanks to our celebrity guests:**

- Retired NFL player Anthony Prior (New York Jets, Minnesota Vikings, Oakland Raiders) for stopping by to shop and meet our customers!

- Former Dallas Cowboys Cheerleader Sasha Marrier for joining us and bringing her signature sparkle!

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Planned and Hosted our 1st VIP Experience Event**

**VIP Event Success at Ulta Beauty Store 397!**

October 2022 was an incredible month for sales at Store 397, and the highlight was our inaugural VIP Event! Thanks to all the beauty brands that attended. We're thrilled to announce that this exclusive event generated an impressive $17,000 in additional sales.

I want to extend my sincerest gratitude to:

THE talented hair stylists for their exceptional work.

THE amazing beauty brand partners for their participation and support.

Your contributions made this event truly unforgettable! I‘m eager to host our next VIP experience and continue delivering exceptional service to our valued clients.

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Planned and Hosted another successful VIP Experience Event: Mother's Day Edition!

I'm grateful to Ulta Beauty for empowering me to unleash my creativity! This event was a testament to the power of collaboration and innovative thinking. This event brought in an amazing amount of revenue. 

Shoutout to our amazing brand partners:

Ulta Beauty

Tarte

Origins

Chanel

Dior

Lancôme

Benefit

Juice Beauty

Dermalogica

Keys Soulcare

Perricone

Curlsmith

Nars

MAC Cosmetics

Smashbox

Murad

Drybar

Living Proof

Drunk Elephant

Thank you for helping make this event unforgettable!

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Planned and Hosted our 4th VIP Experience Event at Ulta Beauty ParkLane Dallas.  

This VIP Experience Event brought together over 20 Brand Partners, as well as TV and Sports celebrities as our special guests.

 Special thanks to all 20 Beauty Brand Partners for their support and attendance. Additional thanks to the team at store 397 for helping host this star-studded event.  Finally, thanks to our special celebrity guests who made the event more exciting for our customers, Brand Partners, and employees.  

Special thanks to Celebrity Guest and 2008 Super Bowl Champion Pittsburgh Steeler Tony Hills. Tony has also played for the Dallas Cowboys, New Orleans Saints the Indianapolis Colts, the Carolina Panthers, and the Detroit Lions.

  Special thanks to Celebrity Guest Olympic Gold 

Medal Winner, Michelle Carter Michelle who won the gold medal in shot putting at the Rio Olympics in 2016 Michelle also broke the world record in distance at the Rio Olympics. 

Special  thanks to Celebrity Guest Journalist, TV Show Host, and 2 time Media Winner Jessica Kay Tyler @kaywaytv. Special thanks to  (The Voice of DFW) Rashad for MCing an amazing event. Special thanks to DJ DF Quavo for providing the amazing music for the event. 

Special thanks to Influencer Eleasha Deering!

Special thanks to Celebrity Free Wright from the Iconic TV Show 106 and Park Free was scheduled to be one of our Celebrity Guest, but due to travel she could not make the morning event.  

Thanks to Free for a great dinner and conversation later that evening when she arrived to Dallas!

* From LinkedIn * 

❤️ Planned and Hosted our first event for 2024 at Ulta Beauty store 397 Park Lane Dallas.   

We hosted a Valentine's Edition SGE with our prestige brands: Chanel, Dior, Lancome, Estee Lauder and Mac.🧡  

We offered our guests gift wrapping for their purchases of fragrance, with personalized engraving on bottles of fragrance, on lipstick, and on makeup compacts.🩷 

 Special thanks to the prestige team for a great day in sales and collaboration. Special thanks to the amazing engraver Chris Salwassen for his amazing work. 🩷

Special thanks to all the brand partners for lending extra support in making this event successful. 💜

* From LinkedIn * 

Planned and Hosted another successful recruiting event with Ogle Beauty School of Dallas!

We had an amazing evening, educating and inspiring 26 of Ogle Beauty School's students with an amazing itinerary that consisted of a 120-minute presentation on what Ulta has to offer.

By the end of the night, 6 of the upcoming seniors were so inspired that they expressed interest in joining the Ulta team.

Thanks to our luxury team members Alexis Murphy and Douglas Johnson for their amazing skincare and makeup presentations.

Thanks to the salon team for spending time with the students and allowing them to ask any questions. Thanks to stylist David Torry for the amazing hair presentation.

 Thanks again to Ogle Beauty School students and Educators from the North and South campus that attended.

* From LinkedIn *