Events
Event Planning Enthusiast and Expert
Events have always been a source of joy and fulfillment for me, especially when it comes to planning and bringing them to life. My journey into the world of event planning began in 2007, when I opened my first salon and beauty supply store. That year, I organized my very first event, bringing together ten diverse businesses under one roof to showcase their offerings. From clothing boutique owners and makeup artists to a restaurant and more, each business saw a significant increase in foot traffic and revenue as a result of the event.
This experience ignited my passion for event planning, and I knew I had found my calling. Over the years, I have continued to create and manage events that not only bring people together but also provide valuable opportunities for fragrances brands, beauty brands, makeup, and skincare brands, as well as beauty influencers, to thrive and grow their brands through the exposure my events provide. Creating my VIP Experience Events at my own chain of salons, previously at Ulta Beauty and now at Macy’s.
My dedication to crafting memorable and impactful experiences has remained unwavering, and I take pride in the positive outcomes my events have generated for all participants.
As an event planning enthusiast and expert, I am committed to delivering exceptional experiences that leave a lasting impression. Whether it's a small intimate gathering or a large-scale event, my goal is always to create a seamless and enjoyable experience for everyone involved.
Miss Louisiana Competition
✨Still floating from an unforgettable weekend in the enchanting city of Natchitoches, Louisiana! ✨
I had the incredible honor of judging and helping crown three inspiring pageants: Teen Miss, Miss Louisiana America, and the iconic Miss Merry Christmas. Each contestant radiated not only beauty and grace, but also powerful, heartfelt platforms that reminded us all-pageantry is about purpose, passion, and impact.
👑The Miss Merry Christmas title is a
treasured piece of Louisiana history, famously featured in the beloved film Steel Magnolias and crowned annually since 1956. The movie was filmed in the beautiful city of Natchitoches Louisiana, and being part of that legacy was truly humbling.
From dazzling gowns to emotional speeches, I witnessed young women who are not just queens on stage-but leaders, humanitarians, and changemakers in their communities.
And yes... I made time for the legendary Meat Pie Festival 🥧—because no trip to
Natchitoches is complete without indulging in those savory bites! With the Festival of Lights just around the corner, this city truly knows how to celebrate beauty, tradition, and joy.
Endlessly grateful to the Louisiana pageant system for rolling out the red carpet and hosting me alongside three phenomenal fellow judges. Thank you, Natchitoches, for a weekend I’ll never forget! 💖
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Good Girl Sip and Smell Event With Mystique Summers!
✨Sip, Smell, Shop & Shine - The Good Girl
Experience Event 🌟 You Can't Miss! ✨
🎉This Sunday, October 12th | 1PM-5PM
📍Macy's Town East Mall - 4000 Town East
Bivd, Mesquite TX
Get ready for a beauty experience that's bold, luxe, and unforgettable - hosted by yours truly,
Edward Albert 💋
We're celebrating Good Girl by Carolina Herrera with a glam-packed afternoon of:
💄Mocktails that slay
🎁Spin-the-Wheel prizes
💝Free gift with purchase
📸Photo ops that'll light up your socials
💃🏽Celebrity sparkle you'll feel the moment you
arrive
And YES FImy fabulous friend Mystique Summers from the Emmy-winning RuPaul's Drag Race Season 2 will be in the building!
She said it best:
"Come Sip, Smell, Shop at Macy's Town East!"
I'm humbled and grateful to have incredible celebrity friends, pro athletes, and top influencers who show up and show out for every event I host. When I plan it - magic happens. You never know who you'll bump into at an Edward Albert Experience. ✨
Tag your glam squad. Bring your bestie. Come ready to shine.
Let's make Sunday iconic.
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Macy’s Valentino Beauty Event With Maddie!
✨FREE VALENTINO SIP, SMELL & FEEL
BEAUTIFUL EVENT✨
lt's not just a beauty event — it's a fragrance fantasy, a VIP celebration, and a glamorous escape into the world of Valentino
🗓️Saturday, October 11 @ 12-5 PM
📍Macy's Town East Mall - Women's Fragrance Area (Upstairs)
🚪4000 Town East BIvd, Mesquite TX
PLANNED & Hosted by Edward Albert and the Beauty Team at Macy's Town East Mall
Step into a world of scent, shimmer, and sophistication as we unveil:
🌟NEW Valentino Rendez-Vous Ivory
Collection
🌟NEW Born in Roma Body Shimmer & Hair &
Body Mist
Inspired by the electric glamour of 1970s Manhattan nightlife - bold, radiant, unforgettable.
Fragrance Highlights
🌸Ivory Donna - orange blossom, marshmallow accord & Madagascar vanilla
🔥UOMO - bergamot, lavandin & smoky
fireplace accord
✨Born in Roma Body Shimmer - glow like never before
💨Hair & Body Mist - scent that lingers with
elegance
🎉What's waiting for you:
2 FREE custom mocktails inspired by the fragrances
💄Live beauty demos from Lancôme & Estée
Lauder Master Teams
📸Photo stations & glam ops for guests & influencers
🎶Music, mocktails & magic - all in one luxe
afternoon
🎁Free gift just for attending!
Plus, with your fragrance purchase, choose your VIP gift:
• Valentino Laptop Bag or Carry-On
• Valentino Wallet Travel Case
• Exclusive fragrance samples
🎟️Tickets are FREE — but space is limited!
👉Go to Eventbrite and search:
Valentino Sip Smell & Feel Beautiful Beauty
Event at Macy's Town East Mall Or click here to Reserve Your Spot Now
💥Let's glow, glam, and gather. This is your moment 💥
VALENTINO SIP SMELL & FEEL Beautiful
BEAUTY EVENT AT MACYS
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JC Penney’s Wicked Campaign
JC Penney called So I showed up and delivered magic. ✨🧙♀️
I’ve styled countless campaigns and photo shoots—but this one? Was Super FUN
On set at JC Penney’s corporate headquarters in Texas, I had the honor of creating hair magic for their Wicked campaign—and the glam was spellbinding.
As the hairstylist, I helped transform Elphaba and Glinda from concept to camera—bringing Broadway & Movie brilliance to life through every curl, wave, and whip of the brush.
💚 Emerald elegance.
💖 Bubble-pink brilliance.
🎭 Hair artistry that told a story of empowerment, fantasy, and fierce beauty.
This wasn’t just a shoot—it was a moment.
📸 Lights, camera, Wicked wonder.
💇🏾♂️ Beauty meets Broadway & Movie Magic
💫 And I delivered with every strand.
Thank you, JC Penney, for trusting me to help shape this iconic visual journey. From backstage to billboard, this campaign is one for the books.
* From LinkedIn *
Macy’s Estée Lauder Master Class
✨Reserve Your Glow-Up Spot - Estée Lauder
Master Class at Macy's!
💄Glow Like Never Before - Beauty That Turns
Heads 💋🌟
Hey Gorgeous, You are Invited
Are you ready to glow like never before? I'm rolling out the red carpet for YOU at the Estée Lauder Master Class at Macy's Town East Mall in Mesquite, TX - hosted by yours truly, Edward Albert, Macy's Beauty Executive Sales Customer Experience & Events Manager 🧳💋
And here's the tea ☕️: My fabulous friend
Claudia Jordan - TV icon from The Real Housewives of Atlanta, Deal or No Deal, and College Hill: Celebrity Edition - says seats are vanishing faster than a swipe of concealer. So if you want in, now's the time!
🗓️Saturday, September 6
📍Macy's Town East Mall 4000 Town East
Mall, Mesquite, TX
⏱️Session 1: 11:00 AM - 12:30 PM
⏱️Session 2: 2:00 PM - 3:30 PM
💥Two FREE sessions. All glam, giving you Top Makeup Tips & Tricks from the Pros🌟🌟
Here's what's on the beauty menu:
✨Pro foundation shade-matching
✨Skincare secrets for that radiant glow + Signature lipstick looks that pop
✨Exclusive preview of Estée Lauder's
Advanced Night Repair (aka "Botox in a bottle")
✨Try the virtual foundation matching tool for your perfect hue
🎟️Session 2 is filling FAST — so don't wait!
Search "Estée Lauder Master Class @ Macy's" on Eventbrite to reserve your seat for Session 1 or Session 2.
Tag your glam squad, bring your beauty questions, and come slay the day with us 💙
Hosted by:
Edward Albert - Macy's Beauty Executive & The Estée Lauder Makeup & Skincare Mastery Team
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Macy’s Prada Event With Karla
A unique experience at the launch of the new perfume of @prada organized by @edwardalbertbeauty by @macys.
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Macy’s Valentino Beauty Event with Erica Wright
💫✨VALENTINO SIP, SMELL & FEEL
BEAUTIFUL ✨💫
📆Saturday, October 11
⏰12 PM - 5 PM
📍Women's Fragrance Area - Upstairs
🚪4000 Town East Blvd, Mesquite TX
🌟FREE EVENT🌟
Yes, you read that right. Just show up and enjoy the magic. And as a thank-you for attending, you'll receive exclusive free gift with purchase
✨Step into a world of scent, shimmer, and sophistication as we unveil:
• NEW Valentino Rendez-Vous Ivory Collection
• NEW Born in Roma Body Shimmer & Hair &
Body Mist
Inspired by the electric glamour of 1970s
Manhattan nightlife.
🌸Fragrance Highlights
• Ivory Donna: orange blossom, marshmallow accord & Madagascar vanilla
• UOMO: bergamot, lavandin & smoky fireplace accord
• Born in Roma Body Shimmer: glow like never before
• Born in Roma Hair & Body Mist: scent that lingers with elegance
🎉What's waiting for you:
🍸2 FREE custom mocktails inspired by the fragrances
💄Live beauty demos from Lancôme & Estée
Lauder Master Teams
📸Photo stations & glam ops for guests &
influencers
🎶Music, mocktails & magic - all in one luxe
afternoon
🎁With your fragrance purchase, choose your gift:
* Valentino Laptop Bag or Carry-On
• Valentino Wallet Travel Case
• Exclusive fragrance samples
✨Plus:
• Free gifts just for attending
• Beauty tips from the pros
• VIP vibes and a celebration of scent, style, and self-expression
🎟️Tickets are FREE — but space is limited!
👉Reserve Your Spot Now on Eventbrite search Macys Town East Mall Valentino Event
💥Let's glow, glam, and gather. This is your
moment.💥
I can't wait to see you there ❤️
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Macy’s Prada Beauty Event
✨The Prada Sip & Smell Fragrance Experience at Macy's Town East Mall was a SOLD-OUT sensation! ✨
Guests were swept into a luxurious fragrance journey, exploring both iconic and new Prada scents. From personalized layering tips to discovering their perfect match, attendees left feeling elevated and empowered.
🎁Surprises were everywhere:
- Free gifts with every purchase
- Spin-the-wheel prizes that kept the energy high
- Complimentary bottle engravings that added a personal touch to every fragrance
🍸Mocktails stole the spotlight, crafted to reflect the essence of two signature Prada fragrance
💫Thank you to everyone who made this event magical! But the beauty doesn't stop here...
🌹Next up: Valentino Sip, Smell & Feel
Beautiful
🗓️Saturday, October 11th | ⏰12 PM - 5 PM
💃🏽Celebrate elegance, discover your Valentino
scent, and enjoy more gifts & glam!
👠Then: Good Girl by Carolina Herrera - Free
Gifts & Fierce Vibes
🗓️Sunday, October 12th | 1 PM - 5 PM
🎉More prizes, more surprises, and a fragrance that says "I'm unstoppable."
🎟️RSVP now on Eventbrite:
🔍Search "Macy's Town East Mall Events" for
Valentino
🔍Search "Good Girl Event" for Carolina
Herrera
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Macy’s Prada Beauty Event With Yosnerlyn Quintero
I went to the launch of the new PRADA perfume and it was a spectacular experience
Thank you for the details and for making me a part of this special moment!
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Macy’s Good Girl Sip & Smell Event With Bernice Barraza
👠Step into the stiletto and unleash your inner
Good Girl 👠
The ULTIMATE fragrance celebration is coming to Macy's Town East Mall!
📍4000 Town East Bivd, Mesquite, TX
🗓️October 12 | ⏰1-5 PM
✨Good Girl Sip & Smell Experience ✨
🌟Discover the NEW stiletto-shaped Carolina
Herrera Good Girl fragrances
🍸Sip chic mocktails inspired by bold, feminine notes
📸Snap glam shots at our influencer-worthy photo ops
🎶Vibe to music, beauty beats & major sparkle
🎁Spin the wheel to win full-size fragrances,
luxe backpacks, luggage & more
💝FREE gift with purchase (yes, really!)
🎟️Enter to win a Luxury Fragrance Basket
packed with Good Girl goodies
🛍️Shop exclusive holiday gift sets before
anyone else!
🎟️Tickets are FREE-but flying fast!
✨One lucky guest wins a bottle EVERY HOUR!
👉Grab yours now: Good Girl Sip & Smell
Tickets
Tag your besties, glam up, and let's make magic at Macy's 💕
🌟Go to Eventbrite and search Good Girl Sip & Smell Event at Macys and get your FREE Tickets for you and you Glam Squad
❤️Event Planned & Hosted by Beauty
Executive Edward Albert at Macy's
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Macy’s Prada Beauty Event With Viktoria
🎉You're Invited: A Luxury Experience with
Prada Fragrances at Macy's 🎉
Immerse yourself in a world of scent, style and sophistication as we introduce two dazzling new fragrances from the iconic Prada house.
👑Prada Paradigme - Audaz. Masculina.
Magnética.
👑Prada Paradox - Female. Fluid Fearless.
📍Macy's Town East Mall - Fragrance
Department (Upper Floor)
🗓️Saturday | 12 PM - 5 PM
📌4000 Town East Bivd, Mesquite, TX
💋What awaits you:
• 🍸Exclusive mocktails inspired by Prada fragrances
• 🎁 Free gifts just for attending
• 🛍️ Exclusive gift with your purchase
• 📸Luxury photo opportunities and immersive beauty moments
🎯Giveaways with top quality products
• 💄Special previews of Estée Lauder and
Lancôme
🎟️RSVP now on Eventbrite:
Busca "Prada Fragrance Smell & Sip Beauty
Event at Macy's Town East Mall's en
Secure your spot-and your glam squad's too!
Organized by:
✨Edward Albert - Beauty Executive at Macy's
Town East Mall✨
Bringing the glam, glitz and unforgettable vibes.
💐Smell the future
🎉Celebra a Prada.
👯♀️Bring your squad. Tell a friend. Invite a
friend.
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Macy’s Mother’s Day Event AD!
SAVE THE DATE!
💜MOTHERS DAY WEEKEND💜
**Macy’s VIP Beauty Event**
*When: Saturday, March 10, 2025, 12pm-3pm
*Where: Macy’s Town East Mall, 4000 Town East Mall, Mesquite, TX
Join me, Beauty Executive Edward Albert for a fun-filled beauty bash!
*Event Highlights:
- 32+ beauty brands, skincare, makeup, and fragrances for all!
- First 50 guests get a FREE beauty bag!
- Free gifts with purchase, gift wrapping, and fragrance engraving!
- Win 2 Versace Beauty Baskets!
*Special Guests:
- Alejandra Quintania & Kate Steed (Wrestling Champs)
- Big Plo (Lead Broadcaster)
- Sasha Marrier (Former Dallas Cowboys Cheerleader)
Don’t miss this beauty extravaganza! See you there!
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Macy’s Mother’s Day VIP Event!
**A VIP Beauty Experience to Remember at
Macy's!**🚨
This past Saturday, **Team Town East** hosted a **spectacular VIP Beauty Experience** bringing together beauty, sports, and community like never before!
I wanted to make this event truly **unforgettable** for our shoppers and colleagues, so l invited some of my incredible friends from the **Pro Sports world** to elevate the experience!
Not only did we **surpass expectations**,
*, but we **exceeded our sales goal-almost doubling it! ** 💥
Guests had the exclusive opportunity to **meet and mingle** with an extraordinary lineup of
**Professional Lady Wrestlers, a Gold Medal Olympian, Super Bowl Champions, a former Dallas Cowboys Cheerleader, and top beauty influencers.** The energy was **electric**, and the excitement was contagious!
This was not just an event—it was an
**Experience to Remember.**✨
We are thrilled to continue creating **iconic moments** that go beyond beauty. Stay tuned
—there's more to come!
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Macy’s VIP Mother’s Day Event AD with ShotDiva!
🌟**MACY'S VIP EXPERIENCE BEAUTY EVENT
AT MACY'S TOWN EAST MALL!**🌟
Get ready for the **most star-studded, high-energy, can't-miss beauty experience** at Macy's Town East Mall! ✨
This is my **biggest planned event yet**
", and I couldn't do it without some amazing friends coming out to make it truly special! Special shoutout to my incredible friend, **Olympic Gold Medalist the SHOT DIVA Michelle Carter***, who made history by winning Gold in
Shot Put at the **2016 Rio Olympics**! 🥇
Meet Michelle Carter and other **elite athletes, **elite athletes, sports stars, and celebrity guests** at Macy's**Mother's Day VIP Beauty Experience!**
Expect appearances from **Professional
Athletes, Pro Lady Wrestling Stars, Gold Medal Olympian and Reality TV Stars**, all coming
together for a day filled with **glamour, style, and celebration** like never before!
📍**Macy's at Town East Mall** (4000 Town
East Mall, Mesquite, TX)
⏱️**12 PM - 3 PM**
🎁 **FREE Meet & Greet with Celebrity
Guests**
🎁**FREE Gift Wrapping - Perfect for Mother's Day!**
🎁**FREE Gift with Purchase - Because you deserve it!**
🎁**FREE Engraving on Fragrance Bottles -
Make it personal!**
This **VIP beauty experience is packed with exclusive perks, special surprises, and unforgettable moments** you won't want to miss! * ✨
📢**Tag your friends, set your reminders, and JOIN US** for a day of **luxury, beauty, and star-powered excitement!** 🎉
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Macy’s Mother’s Day VIP Event AD with Wrestle Kate!
20 DAYS TO GO!
Get ready for the ultimate beauty experience!
Join us at Macy's Mothers day VIP Experience
Beauty Event:
The first 50 people will receive a free bag of beauty products from the participating brands 32+ top brands under 1 roof (Skincare, Makeup, Fragrances)
Free Gift Wrapping & Engraving on fragrance bottles
Free Gift with Purchase
Meet & Greet with Championship-Winning Lady Wrestlers & Sasha, former Dallas Cowboy Cheerleader!
Surprise Celebrity Guests!
When: May 10th
Time: 12 pm - 3 pm
Where: Macy's Town East Mall,
4000 Town East Mall Mesquite, TX
Mark your calendars! You won't want to miss this!
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Perfume Of The Day With Kay for Macy’s Mother’s Day VIP Event!
🚨**The COUNTDOWN is ON!**🚨
Get ready for the **ULTIMATE beauty
experience** at **Macy's Town East Mall** - where **glam meets star power!**✨
🌟**SPECIAL GUESTS ALERT!**🌟
Join award-winning journalist, model, and influencer **Jessica Tyler** (@kaywaytv) as
she goes **LIVE**, * capturing exclusive inside scoops straight from our **VIP celebrity guests!
** Expect appearances from:
🏆**Professional Athletes**
🔥**Wrestling Legends**
🥇**Gold Medal Olympians**
📺**Reality TV Stars**
This is **NOT just a beauty event**—it's a full-blown celebration of style, luxury, and unforgettable moments!
📍**Macy's at Town East Mall** (4000 Town
East Mall, Mesquite, TX)
🕕**12 PM - 3 PM**
💎**FIRST 50 GUESTS at the Meet & Greet booth** will score an exclusive **SWAG BAG** packed with luxe products from **the BEST in Fragrance, Skincare, & Makeup!**
💄**32 Beauty Brands** under one roof—
ready to elevate your glam game!
🎁**FREE Perks You Can't Miss:**
+* Meet & Greet with Celebrity Guests
✨Gift Wrapping - Just in time for Mother's
Day!
✨Gift with Purchase - Because YOU deserve it!
✨ Engraving on Fragrance Bottles & Embroidery on Duffel Bags - Customize your luxury!
🔥**Beats by DJ CURTIS** - Bringing the
ENERGY!
Don't miss this VIP beauty experience **packed with exclusive perks, star-studded surprises, and a whole lot of glam!**💖
📢 **TAG your squad, SAVE the date, and SHOW UP for a day of luxury, excitement, and pure celebrity magic!** 🎉
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Macy’s Mother’s Day VIP Event AD with Kay Way TV
🌟Mother's Day VIP EXPERIENCE BEAUTY
EVENT AT MACY'S TOWN EAST MALL!** 🌟
The countdown is ON! Get ready for the most
star-studded, glam-packed beauty experience at Macy's Town East Mall! ✨
A huge shoutout to the incredible **Journalist, Model, and Influencer Jessica Tyler**
(@kaywaytv) for going LIVE to capture exclusive inside scoops straight from our
**special guests!** Expect appearances from
**Professional Athletes, Wrestling Legends,
Gold Medal Olympians, and Reality TV Stars**— all coming together for an unforgettable day of beauty, style, and celebration!
📍**Macy's at Town East Mall** (4000 Town
East Mall, Mesquite, TX)
⏱️**12 PM - 3 PM**
💎**First 50 guests at the Meet & Greet
booth** will receive an exclusive *#SWAG BAG** filled with luxe products from **the BEST in Fragrance, Skincare, & Makeup!**
💄**32 Beauty Brands** under one roof-ready to elevate your glam game!
🎁 **FREE Meet & Greet with Celebrity
Guests**
🎁**FREE Gift Wrapping - Perfect for Mother's Day!**
🎁**FREE Gift with Purchase - Because you deserve it!**
🎁**FREE Engraving on Fragrance Bottles & Embroidering on Duffel Bags - Customize your luxury!**
🔥**Beats by DJ CURTIS** - Bringing the ENERGY!
*Metrics:
- Views: 201K
- Likes: 1,969
- Comments: 289
- Shares: 130
Macy’s Mother’s Day Event RuPaul’s Drag Race AD!
🚨THE BEAUTY EVENT OF THE SEASON IS HERE! Only A WEEK AWAY🚨
LIKE THE ICONIC FIERCE **MYSTIQUE SUMMERS** FROM THE EMMY AWARD-WINNING REALITY TV SHOW RUPAUL'S DRAG RACE* SAID YOU MUST NOT MISS THIS EPIC EVENT
💄**THIS IS THE EVENT YOU CAN'T MISS!**💄
🔥**MACY'S VIP BEAUTY EXPERIENCE-MY
BIGGEST EVENT PLANNED EVER!**🔥
💥* I've pulled out ALL the stops-celebrity surprises, beauty indulgence, and VIP exclusives! 💥
📍**Town East Mall | Mesquite, TX**
🗓️**Saturday, May 10th | 12PM - 3PM**
✨*WHAT TO EXPECT:
✔️**32+ Beauty Brands Under One Roof**
✔️**Skincare, Makeup & Fragrances**
✔️**Exclusive Freebies: Gift Wrapping, Engraving & Luxe Gifts with Purchase**
✔️**First 50 Guests Score a Beauty Swag Bag!
🔥**PLUS! Beats by **DJ Curtis** & Special
Celebrity Appearances from:**
V
🥇**Olympic Stars & Pro Athletes**
💪🏽**Lady Wrestlers & Former Dallas Cowboys
Cheerleader**
💋**A BEAUTY LOVER'S DREAM COME TRUE!
** 💋
Mark your calendars, call your besties, and
**get ready to experience luxury, beauty, and star-studded magic!**
💬Tag your squad & share the excitement!
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Macy’s Mother’s Day Event AD with Eleesha Deering!
✨**EPIC Macy's VIP BEAUTY EXPERIENCE ALERT!**✨
🚨**My BIGGEST PLANNED BEAUTY EVENT
YET-YOU CAN'T-MISS THIS!**🚨
I've called on a few of my celebrity friends in the sports world to make this event more memorable for the guests and Macy's colleagues.
Join us at **Town East Mall (4000 Town East,
Mesquite, TX)** on **Saturday, May 10th from 12pm -3pm** for an unforgettable beauty experience!
💄**32+ Beauty Brands Under One Roof**
💆**Skincare, Makeup & Fragrances**
🎁**Exclusive Freebies: Gift Wrapping, Engraving & Gifts with Purchase**
👜**First 50 Guests Score a Luxe Beauty Swag
Bag!**
🔥**PLUS: Beats by DJ Curtis & Special
Appearances from Olympic Stars, Pro Athletes
& Lady Wrestlers and Former Dallas Cowboy Cheerleader!**🔥
This is a beauty lover's dream-you don't want to miss out! Mark your calendars and bring your besties! 🎉
📍**May 10th | Town East Mall | 12PM-3PM**
💬Tag your squad & share the excitement!
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YSL Libre Macy’s Mother’s Day AD with Sasha Marrier!
🌟EXPERIENCE THE ULTIMATE BEAUTY
EVENT @ Macys
Join Us for an unforgettable VIP Experience
Beauty Event @MACYS
Discover over 32 beauty brands under one roof, featuring:
Skincare
Makeup
Fragrances
ENJOY:
Free gift wrapping, engraving, and embroidering on fragrances and gifts with purchase!
💥* Be one of the first 50 guests at the meet-and-greet table to receive a FREE beauty bag filled with products from participating brands! 💥
MEET OUR SPECIAL GUESTS:
Sasha Marrier, Influencer and former Dallas Cowboys Cheerleader
Alejandra Quintanilla, female title-winning
professional wrestler
Kate Steed, female title-winning professional wrestler
Big Plo, lead broadcaster
EVENT DETAILS:
Date: May 10th
Time: 12pm-3pm
Location: Macy's at Town East Mall
Address: 4000 Town East Mall, Mesquite, Texas
Mark your calendars and get ready for an unforgettable beauty experience! 💋
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Exclusive Invite: VIP Beauty Event w/ Alejandra Quintanilla + Celebrity Guests!
💥Exclusive Invite: VIP Beauty Event w/ Alejandra Quintanilla + Celebrity Guests!
**Dear Beauty Enthusiasts,**
Are you ready for **the ultimate beauty experience**? Step into a **world of glamour, luxury, and celebrity surprises** at **Macy's VIP
Beauty Event**-**the biggest beauty celebration of the year!**
📍**Town East Mall | Mesquite, TX**
🗓️**Saturday, May 10th | 12PM - 3PM**
***.
✨Indulge in All Things Beauty! ✨
✔️32+ Top Beauty Brands-All Under One
Roof!**
✔️Skincare, Makeup, & Fragrance Must-
Haves**
✔️Exclusive Freebies-Gift Wrapping, Engraving, Luxe Gifts w/ Purchase**
✔️First 50 Guests Receive an Exclusive Beauty Swag Bag!**
🔥PLUS! Special Celebrity Appearances &
Live Beats by DJ Curtis!**
🥇Olympic Stars & Pro Athletes**
💪🏽Title-Winning Female Wrestlers-Including
Alejandra Quintanilla!**
💃🏽Former Dallas Cowboys Cheerleader**
This is **YOUR chance** to experience
**glamour at its finest**—an **unforgettable afternoon** filled with **beauty, luxury, and star power**.
Mark your calendars, bring your squad, and get ready to **celebrate beauty like never before!**
Looking forward to seeing you there!
*From LinkedIn*
Macy’s “Give A Little Glam” Beauty Event!
**Reflecting on Macy's "Give a Little Glam" Beauty Event**
Our "Give a Little Glam" Beauty Event was an absolute joy to plan and host! Held in December at Macy's Town East in Mesquite, TX, this three-day celebration was a weekend filled with beauty, glamour, and excitement.
**Event Highlights:**
- Mini Makeovers
- Gift with Purchase
- Exclusive Discounts and Offers
- DJ Entertainment
- Free Engraving on Polo Fragrances, Backpacks, and Bottles
- Personalized Messages and Logos on Favorite Items
Guests enjoyed a plethora of activities, from mini makeovers to personalized messages on their favorite items. With exclusive discounts, exciting giveaways, and the largest selection of brands, it was truly an event not to be missed.
A special thank you to everyone who joined us for making it a memorable experience! We look forward to hosting more such events and continuing to bring beauty and fun to the Dallas, Texas.
* Metrics:
- Views: 345k
- Likes: 3,121
Sasha Marrier For Macy’s “Give A Little Glam” Beauty Event!
* Influencer Endorsement on Macy's "Give a Little Glam" Beauty Event*
In December, Macy's Town East Mall in Mesquite, Texas, was transformed into a glamorous haven for our "Give a Little Glam" Beauty Event. As a Beauty Influencer, I had the honor of planning and hosting this unforgettable weekend of beauty, glamour, and fun. With the spotlight shining bright, former Dallas Cowboys Cheerleader, Sasha Marrier, helped drive the buzz and excitement around the event
Guests enjoyed a multitude of activities, including mini makeovers, exclusive discounts, personalized messages and logos, and even free engraving on Polo fragrances, backpacks, and bottles. The weekend was packed with DJ entertainment and special gifts with purchases from some of the hottest beauty brands.
The power of influencers in driving traffic and revenue was evident, and we are grateful for the incredible beauty team at Macy's Town East for making this event a tremendous success. Thank you to everyone who joined us in celebrating!
* Metrics:
- Views: 1.1M
- Likes: 23.8K
Macy’s Exclusive Polo Personalized Engraving Event!
Reflecting on Macy's Exclusive Polo Personalized Engraving Event**
I had the pleasure of creating, planning, and hosting the Macy's Exclusive Polo Personalized Engraving Event, and what a memorable event it was! After the tremendous success of our previous event, we were thrilled to bring back the personalized engraving experience, just in time for Christmas.
Guests had the opportunity to elevate their Polo fragrances with personal touches, engraving names, special messages, or loved ones' initials on their bottles. The excitement didn't stop there! With each fragrance purchase, attendees received a free personalized carry-on bag, workout bag, or toiletry bag, making their gifts truly unique.
The event also featured a limited-time offer of 15% off all fragrances, adding even more value to their shopping experience. The joy and satisfaction on our guests' faces were the perfect culmination of our efforts.
Thank you to everyone who joined us and made this event a resounding success!
* Metrics:
- Views: 1M
- Likes: 3,245
- Comments: 332
Macy’s “Give A Little Glam” 3 Day Event Overview!
Planned and Hosted
Give a Little Glam" 3-Day Event: A Resounding Success!**
I am thrilled to announce that our recent "Give a Little Glam" event was a huge hit! Guests enjoyed an unforgettable experience, complete with:
- Tunes from the talented DJ Curtis
- Exclusive gifts with purchase from top beauty brands
- Free engraving on perfumes, colognes, tote bags, and more!
**Special thanks to our celebrity guests:**
- Retired NFL player Anthony Prior (New York Jets, Minnesota Vikings, Oakland Raiders) for stopping by to shop and meet our customers!
- Former Dallas Cowboys Cheerleader Sasha Marrier for joining us and bringing her signature sparkle!
* Metrics:
- Views- 1.1M
- Likes: 10.4K
- Comments: 317
Ulta Beauty Events
1st VIP Ulta Beauty Experience!
Planned and Hosted our 1st VIP Experience Event**
**VIP Event Success at Ulta Beauty Store 397!**
October 2022 was an incredible month for sales at Store 397, and the highlight was our inaugural VIP Event! Thanks to all the beauty brands that attended. We're thrilled to announce that this exclusive event generated an impressive $17,000 in additional sales.
I want to extend my sincerest gratitude to:
THE talented hair stylists for their exceptional work.
THE amazing beauty brand partners for their participation and support.
Your contributions made this event truly unforgettable! I‘m eager to host our next VIP experience and continue delivering exceptional service to our valued clients.
* Metrics:
- Views: 327K
- Likes: 3,186
Ulta Beauty VIP Mother’s Day Experience!
Planned and Hosted another successful VIP Experience Event: Mother's Day Edition!
I'm grateful to Ulta Beauty for empowering me to unleash my creativity! This event was a testament to the power of collaboration and innovative thinking. This event brought in an amazing amount of revenue.
Shoutout to our amazing brand partners:
Ulta Beauty
Tarte
Origins
Chanel
Dior
Lancôme
Benefit
Juice Beauty
Dermalogica
Keys Soulcare
Perricone
Curlsmith
Nars
MAC Cosmetics
Smashbox
Murad
Drybar
Living Proof
Drunk Elephant
Thank you for helping make this event unforgettable!
* Metrics:
- Views: 315K
- Likes: 5,499
Ulta Beauty Events
4th VIP Experience Event At Ulta Beauty!
Planned and Hosted our 4th VIP Experience Event at Ulta Beauty ParkLane Dallas.
This VIP Experience Event brought together over 20 Brand Partners, as well as TV and Sports celebrities as our special guests.
Special thanks to all 20 Beauty Brand Partners for their support and attendance. Additional thanks to the team at store 397 for helping host this star-studded event. Finally, thanks to our special celebrity guests who made the event more exciting for our customers, Brand Partners, and employees.
Special thanks to Celebrity Guest and 2008 Super Bowl Champion Pittsburgh Steeler Tony Hills. Tony has also played for the Dallas Cowboys, New Orleans Saints the Indianapolis Colts, the Carolina Panthers, and the Detroit Lions.
Special thanks to Celebrity Guest Olympic Gold
Medal Winner, Michelle Carter Michelle who won the gold medal in shot putting at the Rio Olympics in 2016 Michelle also broke the world record in distance at the Rio Olympics.
Special thanks to Celebrity Guest Journalist, TV Show Host, and 2 time Media Winner Jessica Kay Tyler @kaywaytv. Special thanks to (The Voice of DFW) Rashad for MCing an amazing event. Special thanks to DJ DF Quavo for providing the amazing music for the event.
Special thanks to Influencer Eleasha Deering!
Special thanks to Celebrity Free Wright from the Iconic TV Show 106 and Park Free was scheduled to be one of our Celebrity Guest, but due to travel she could not make the morning event.
Thanks to Free for a great dinner and conversation later that evening when she arrived to Dallas!
* From LinkedIn *
Ulta Valentine’s Day Event!
❤️ Planned and Hosted our first event for 2024 at Ulta Beauty store 397 Park Lane Dallas.
We hosted a Valentine's Edition SGE with our prestige brands: Chanel, Dior, Lancome, Estee Lauder and Mac.🧡
We offered our guests gift wrapping for their purchases of fragrance, with personalized engraving on bottles of fragrance, on lipstick, and on makeup compacts.🩷
Special thanks to the prestige team for a great day in sales and collaboration. Special thanks to the amazing engraver Chris Salwassen for his amazing work. 🩷
Special thanks to all the brand partners for lending extra support in making this event successful. 💜
* From LinkedIn *
Recruiting Event With Ogle Beauty School Of Dallas!
Planned and Hosted another successful recruiting event with Ogle Beauty School of Dallas!
We had an amazing evening, educating and inspiring 26 of Ogle Beauty School's students with an amazing itinerary that consisted of a 120-minute presentation on what Ulta has to offer.
By the end of the night, 6 of the upcoming seniors were so inspired that they expressed interest in joining the Ulta team.
Thanks to our luxury team members Alexis Murphy and Douglas Johnson for their amazing skincare and makeup presentations.
Thanks to the salon team for spending time with the students and allowing them to ask any questions. Thanks to stylist David Torry for the amazing hair presentation.
Thanks again to Ogle Beauty School students and Educators from the North and South campus that attended.
* From LinkedIn *
Valentine’s Day Ulta Beauty VIP Event!
Planned and Hosted Our Valentine's Day VIP Event!
Valentine's Edition VIP Event at Ulta Beauty Store 397: A Resounding Success!
We're thrilled to announce that our 2nd VIP
Event, held at Ulta Beauty Store 397, exceeded expectations! This exclusive Valentine's Edition event generated an impressive $12,000 in additional sales.
To accommodate our esteemed guests, we opened our doors an hour early, providing an unparalleled shopping experience. We're grateful for the exceptional teamwork displayed by the entire staff at Store 397.
Special thanks to our beauty brand partners, including:
Chanel
IT Cosmetics
Origins
NARS
Lancôme
Beekman 1802
First Aid Beauty
MAC Cosmetics
Your participation and support made this event truly unforgettable. We're already looking forward to our next VIP experience!
* From LinkedIn *
Dior Park Lane Dallas Event!
Planned and Hosted an amazing Dior Event today!
Today we welcomed Dior to store 397 located at
Park Lane Dallas with an amazing launch party.
Not only did we welcome Dior we welcomed Alexis Murphy, our new boutique Dior Makeup Artist. We are super excited to have Dior in our store and Alexis on our team! ❤️
We also announced our new Partnership with Dior AE Lee Urrtia. We set no financial goal today for the launch, but as of 6:00 p.m. we were at $2,000 for the day in sales for Dior!
* From LinkedIn *
BEAUTYBIO Company Event
**Thanks again, BEAUTYBIO, for hosting me and the team at Store 397 Park Lane!**
We really enjoyed visiting your corporate office and had an amazing time.
I was excited when I received a personal invite to visit the corporate office of BEAUTYBIO.
I decided to take the top stylists with me. We all truly enjoyed the visit. Thanks again for the amazing gifts that we received. ⭐️⭐️⭐️
* Metrics:
- Views: 8,335
- Likes: 967
Ogle Beauty School of Dallas Career Day
Sharing my passion with the next gen of beauty pros! Thanks to Ogle Beauty School of Dallas for having me as a guest speaker at their Career Day!
I'm thrilled to have found some amazing new talent to join the Ulta Beauty team! If you're passionate about beauty and looking for a career that shines, let's connect!
* From LinkedIn *
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